Interaction! Art & Culture stimulate, connect, educate...
Art and culture provide a unique means of communicating corporate culture. Well-attuned interactions between business and culture attract a lot of attention. Not only are lasting investments of resources important – the impulses set free by art and culture must furthermore be taken in and compromises must be avoided – as a basis for mutual respect.
The cultural work we initiate isn’t always aimed just at an interaction between business and culture. It often carries a mutual promotional and educational thought as well, or may be intended to push the boundaries...
