Video Marketing
Video marketing can be employed relatively simply and rapidly to advertise a product, to communicate information vividly or to improve your image. Publishing a short video on a website places it clearly in the limelight and raises the attention level of visitors to the site.
We would be only too pleased to advise and assist you with this task.
» Viral video
Viral videos are particularly popular with website visitors – the most important principle is to use social networks to ensure rapid dissemination of the clip (like spreading a virus). Production costs are usually affordable. Decisive for its success is the idea or the “courage” of the client to adopt an unusual approach to the placement of advertising messages.
» Music video
Anyone who plays music knows how little can be achieved with a demo tape – but how much is theoretically possible with a music video. While radio stations throw away dozens of tapes on a daily basis without even listening to them, portals such as YouTube or urrox® offer international presentation platforms which attract vast numbers of visitors.
“Attractive” music videos are shown on channels such as MTV or VIVA. Attractiveness here is based on chart position and/or the star factor of the artist. And this is something which can certainly be influenced by disseminating the video widely across multiple platforms (own website, YouTube, free/purchased DVDs at concerts, album feature, etc.).
» Event video
At major events, a short video recapturing the experience has become a virtual must-have. Look forward to the positive response from your guests who will feel a closer bond to your organisation through this form of memento.